Bournemouth, Dorset Serving businesses across the UK
Serallo designs and builds custom software, ecommerce extensions and workflow automation that helps private sector teams run leaner. We deliver intuitive UIs, robust integrations and production-ready infrastructure — without the bloat.
From internal operations tools to customer portals, our work is designed to reduce overheads, cut staff hours and unlock better reporting.
Bespoke apps
Tailored to niche workflows.
Automations
Less manual admin.
Clean UI
Fast and easy to use.
Measured impact
Built to improve KPIs.
Prefer a quick starting point? Email us and we’ll suggest the most efficient path from idea → production.
Email tom@serallo.co.ukWe build bespoke applications and provide end-to-end support: discovery, UX, development, hosting, SEO and ongoing optimisation. If you need a partner who can handle the complex bits and deliver a clean interface, you’re in the right place.
Custom web applications and internal tools built around your business logic. We turn niche requirements into reliable systems that are easy for teams to adopt.
From performance improvements to custom checkout flows, we develop on platforms like Magento, Shopify and WordPress and connect them to the systems that run your business.
Reduce time spent on repetitive admin. We build automations that remove bottlenecks, improve data quality and keep teams focused on high-value work.
Modern, intuitive user interfaces that make complicated processes feel simple. We sweat the details so your staff can move quickly with fewer errors.
Search-ready builds with technical foundations that support long-term growth. Ideal for ecommerce and content sites where speed and crawlability matter.
We run high-speed, high-availability servers and can take ownership of hosting and deployment. Your application stays fast, monitored and supported.
We’re comfortable across a range of technologies and choose the stack that best fits your requirements, timelines and maintenance needs. Whether you need a Magento extension, a Shopify integration, a WordPress build or a fully bespoke application, we can help.
Payment providers, fulfilment and courier platforms, CRMs, ERPs, accounting tools, marketing automation and bespoke internal systems. We design integrations to be robust, observable and easy to evolve.
Versioned deployments, monitoring and proactive performance work. We can host your app, or collaborate with your existing infrastructure team.
We don’t just build client projects — we build and operate our own applications too. That product-first perspective keeps us honest about performance, reliability, UX and long-term maintainability.
Featured product
LabelPulse is one of our in-house applications (labelpulse.com). It’s built to solve a niche operational need with a clean interface and automation that saves time for busy teams. The same approach applies to every Serallo build: practical, fast and focused.
Complex doesn’t have to mean chaotic. We work in clear stages so you always know what’s happening, what’s next and what “done” looks like.
We map the workflow, identify constraints, define success metrics and outline a build plan that prioritises impact.
We design intuitive screens for real users, validating the flow before we commit to implementation details.
Clean code, sensible architecture and integrations that are resilient. We build for maintainability and speed.
We deploy to production, set up monitoring and can host on high-availability servers for reliability and scale.
After launch, we improve based on data and feedback—adding features, refining performance and supporting growth.
Internal dashboards, job queues, admin panels, data validation, approvals and audit trails.
Scheduled processing, event-driven workflows, exports, alerts, analytics-ready tracking and reporting.
APIs for ecommerce, stock, fulfilment, payments, CRMs and bespoke systems with clear error handling.
Fast pages, crawlable markup, structured data and technical SEO improvements for long-term visibility.
Serallo is based in Bournemouth, Dorset and works with businesses across the UK. If you’re looking for an experienced development partner with strong design, SEO and engineering capability, we’d love to hear about your project.
A few common questions about working with Serallo, bespoke application development and ecommerce platforms like Magento, Shopify and WordPress.
We primarily work with private sector businesses that have a workflow bottleneck, a niche operational requirement or a platform limitation that off-the-shelf software can’t solve. That could be a growing ecommerce business, a service provider, or a team that needs better internal tooling and automation.
Yes. Many projects involve integrating with existing tools like ecommerce platforms, CRMs, accounting systems, shipping providers or bespoke internal databases. We prioritise stability, observability and clear error handling so integrations remain reliable as your business changes.
We build with SEO in mind from day one: clean page structure, fast load times, technical SEO best practice, structured data and analytics readiness. For ecommerce sites, this often includes performance work and crawlability improvements that support long-term organic growth.
Absolutely. We can audit performance, resolve technical issues, add features, and develop integrations or extensions. We also take on full rebuilds where the current platform or implementation is holding growth back.
Yes. We can host on our own high-speed, high-availability infrastructure and provide monitoring, backups and ongoing development. If you already have a hosting provider or internal DevOps team, we can work alongside them too.
Send a short email with what you’re trying to achieve, what platform you’re on (if any) and any timelines. We’ll reply with next steps and suggest the quickest route to a useful first release.
Ready to build a bespoke business application, improve an ecommerce platform or automate a workflow? Email us and we’ll respond with clear next steps.
The quickest way to reach us is email.
Based in: Bournemouth, Dorset
Serving: Businesses across the UK